SERIES 03: Dispatch, Montréal
If you’ve had your ear to the ground at all you don’t need us to tell you that Montreal has pretty much defined “indie” in the last decade.
As much as that word has been misappropriated of late, give yourself over to Montreal for one second and you’ll be drunk on a wicked cocktail of the savage creativity, vicious style, and maverick attitude that constitutes “indie”. In fact, we’re hard-pressed to find a Canadian city with more originality and street cred. Or a roaster named Chrissy Durcak and a coffee called Dispatch.
Here’s a lesson in how it’s done. You start by cutting your chops at the best loved cafés in Montreal. Then you start cold brewing Vietnamese-style iced coffee in your apartment and delivering it by bicycle in Mason Jars across the city. Then you drag a truck across the country from Vancouver and convert it to a stylish mobile café, tearing down the city bylaws in the process, and branding Dispatch Coffee. Next you build a roastery and café in an old garage where you park your truck, in a neighbourhood where if you described it as “up and coming” it would be generous.
Then you start buying and roasting some seriously next level beans that gets the world to sit up and take some serious notice. You follow that up with an Architectural Digest wet dream of a café in the coolest heart of the city. Hope you were taking notes. ModRec Series 03: two exclusive Dispatch Coffee roasts, in its original packaging, delivered right to your door. Indie is now just a fashion and fashions fade. But Montreal is forever.